Over the summer we embarked on a 3 month Search Engine Optimisation experiment to see if a certain approach could benefit page rankings.

Working on advice from a team with demonstrable results in certain cases, the approach involved writing a number of articles of generic interest on a given subject. Within them was included a link to 2 or 3 sites as examples of particular aspects covered, amongst which was one to our site.

These articles were then submitted to a range of online publications.

The purpose behind all of this was to boost external references to the site, using particular phraseology (ie the chosen search term) and an associated link, all with the intention of encouraging Google to recognise the validity of the site and boost our position in search results.

“Did it work?” I hear you ask.

In a word, “no“. In two words, “not yet“.

Will it? Don’t know frankly, but I’m not holding my breath.

The problem we have with this whole SEO thing is we’re told so many things about what has to be done, and yet the best SEO is supposed to reflect the natural shape of things to have a lasting, positive effect on your search result rankings.

My point is this: if Google’s search engine, as an example, is meant to reflect the natural shape of things, how come we spent 3 months, at what would have been not far under £1,000 at normal SEO rates, to manipulate the natural shape of things so that it looked like the natural shape of things? I mean we must have mimicked it perfectly, because apart from lightening our bank balance it made no difference whatsoever.

If this photo was taken as the natural shape of things, would Google classify the tomato as a “root” vegetable?

Never send a machine to do a human’s work

So search engines use algorithms to sift through the millions of websites to try and gather a picture that means when you search for something you see relevant results. But this is clearly far from infallable. The fact that under the search criteria “web design in Milton Keynes” the DIY store B&Q appears before we do makes my point. I mean I’ve heard of self-build websites, but B&Q??

Furthermore as a team of professional web designers and developers, we recognise that certain things should be done to make the most of your site. But many changes to the algorithms by Google seem to be about moving the goalposts to keep the SEO witch doctors on their toes, rather than benefitting the general public who use the search engine. The recent mobile algorithm update was a positive exception, as mobile users genuinely benefit from mobile-friendly results.

Our conclusion in all this is to take care before spending out on SEO services from the very people it appears companies like Google are trying to thwart. It’s probably up to each of us to put the witch doctors out of business, then perhaps the search engines genuinely will be able to reflect the natural shape of things.

Google have announced a change to the way they will display mobile search results, starting 21st April 2015, which is just round the corner now.

Essentially, mobile-friendly sites will start to rank higher in mobile search results than those which are not. And as 30% of all searches are done from mobile now, this is a significant change. فيلم سباق السيارات

How do I know if my site will be seen as “mobile-friendly” by Google?

You can see how your site performs on Google’s test platform here

This will tell you whether your site passes or fail, and if you fail, some of the things that need addressing. And that’s where we come in.

Given that you probably have a host of other things to be dealing with, you’ll be pleased to know that well over 90% of sites with our FREE one line script installed PASS the test.

Click the button below to get our FREE CODE to help you PASS THE GOOGLE MOBILE-FRIENDLY TEST click here – or read on further for more information and what the offer consists of:

NOTE: The aim of our free tool is simply to move your site from FAIL to PASS against the criteria Google analyse in their test. This is step one in making your site mobile-friendly, and will buy you time to look at further improving the user’s experience, without losing your place in mobile search rankings in the meantime. تحميل لعبة conquer We would of course be happy to discuss what would make your site properly mobile-friendly, with no obligation.

So what do I need to do NOW to pass the test? كريستيانو رونالدو الفرق الحالية

Click the button below to get our FREE CODE to help you PASS THE GOOGLE MOBILE-FRIENDLY TEST: click here

We also offer a free demo of how your site will look once our code’s installed, just check that box on the form.

What our FREE offer includes

You will be given a line of html code that calls a script to add our gecko mobile adjuster code to your site. This needs to be included in very much the same way as Google Analytics.

UPDATE: Read more about the changes in Google from the BBC here

The gecko mobile adjuster code has two elements:

• a tag which ensures your site is viewed at the right scale for mobile screens and
• a set of styles which adjust your site so it lays out more effectively on mobile screens (less than 500 pixels wide for those who are interested to know!)

Our free version of the gecko code (called ‘musketeer’) is a “one-for-all” generic solution – a “sticking plaster” which buys time for you to consider options. This is why your site is likely to benefit from further user experience adjustments to make it truly mobile-friendly for your users, rather than just technically mobile-friendly.

We will make this free version of the software available to you for a minimum of three months from the time you apply, and aim to discuss further options with you during this period, but there will no obligation on you to take any services from us.

In terms of going on to give your mobile users a truly mobile-friendly experience, we have a number of options which we can offer you:

• You can choose the customised gecko code approach (‘knight’) a version of the code which is SPECIFICALLY tailored for your site, rather than a generic solution – from only £200 (NOTE this has changed from the previous published offer of £199, as Big Media has reviewed it’s pricing structure for 2016).
• We also offer full chameleon site upgrades which can make your whole site fully mobile-friendly
• Alternatively you may wish to have a new site which builds on responsive design by adding device recognition to your site.

As a Milton Keynes web development company, Big Media are not only pretty central geographically in the UK, but are also central in the emerging mobile-friendly web market.

Things have moved on regarding mobile web usage to the point where it is now essential to have a site that works properly on mobile, not just a “nice to have”

This image shows the “mobile-friendly” label that Google returns alongside results displayed on mobiles. This is what Google will be building on. gaminator 777 bonus code 2021

From the 21st April 2015, sites that DON’T qualify as mobile-friendly will drop down the rankings in favour of those that are – this is what we mean by it being ESSENTIAL to have a mobile-friendly site. If your marketing spend is in any way related to driving people to your website, don’t waste it by not catering for mobile users.

You can see how your site performs on Google’s test platform here

Click the button below to get our FREE CODE to help you PASS THE GOOGLE MOBILE-FRIENDLY TEST: click here

There aren’t THAT many mobile searches are there?

Well it depends on what you consider a big number, but roughly mobile searches, on Google, per day, are 1,000,000,000

Yep, a BILLION per day, as they account for 30% according to an article on the fastcompany website here. And this article on the Search Engine Land website confirms Google searches are over 1 Trillion a year.

Pretty big numbers in our view.

So if you want to maintain or improve your position on mobile results, check out how we can help you FOR FREE by reading about gecko – getting you mobile-friendly in minutes

Google announced in February 2015 that it is making a major update to its search engine ranking algorithms on the 21st April.

Google are making another move in the drive to offer users a better web experience. Building on initiatives including the mobile-friendly label found on (most) mobiles when you search, the change on 21st April 2015 will see owners of mobile-friendly sites standing to benefit even further in mobile search result rankings than those without. tippmix szelvény nyertes


As mobile-friendly specialists, we applaud the initiative to make the web a better experience for Smartphone users. bukméker képzés The issue we have is whether this will once again skew search results in favour of larger organisations, who have been able to address the issue already.

Fear not – good citizens of the world – we can help you make the transition to having a mobile-friendly experience in a shorter timescale, and at probably a far lower cost, than you might have thought. And for those of you who are interested, we can put our placeholder “starter for 10” into your site to get you on the road to being fully mobile optimised in under an hour.

Contact us for more information