If true SEO is about things being natural, why isn’t it enough to be natural?

Over the summer we embarked on a 3 month Search Engine Optimisation experiment to see if a certain approach could benefit page rankings.

Working on advice from a team with demonstrable results in certain cases, the approach involved writing a number of articles of generic interest on a given subject. Within them was included a link to 2 or 3 sites as examples of particular aspects covered, amongst which was one to our site. Continue reading →